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Crowdsourcing taps public for work, money, ideas
Crowdsourcing has been going on for ages. Planters Peanuts held a contest in 1916 to create their logo.…
Social advertising invokes peer pressure
Question: When is an ad not an ad? Answer: When it’s a story, maybe even one shared by a friend.…
Small town marketing can go social too
In smaller communities, social media can enrich traditional marketing but not replace it.…
Are interactive ads creepy or handy?
In 2010, Online ad revenues surpassed Daily Newspaper ad revenues.…
Retargeting keeps ads coming again and again
Are the same ads coming up on every website you visit? Here's why.…
Social media a better predictor than polling
Social media are predicting box office outcomes of major studio releases more accurately than traditional accepted methods.…
Old white guys need help from digital natives
Old white guys are generally not at all digital, a fact they freely admit, often with pride.…
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