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Discover your social media rocket fuel
STRAIGHT TALK: An interview with social media juggernaut Empire Avenue's CEO Duleepa (Dups) Wijayawardhana and COO Ric Williams.…
Crowdsourcing taps public for work, money, ideas
Crowdsourcing has been going on for ages. Planters Peanuts held a contest in 1916 to create their logo.…
Social advertising invokes peer pressure
Question: When is an ad not an ad? Answer: When it’s a story, maybe even one shared by a friend.…
Small town marketing can go social too
In smaller communities, social media can enrich traditional marketing but not replace it.…
Analytics is changing sports
The Oakland A’s success using analytics converted skeptics everywhere into new believers.…
Analytics paving the way to better health care
It's all about partnering efficient data collection with intelligent analytics.…
Twitter the clear winner in the Alberta election debate
“How did people watch debates long ago, before Twitter?”…
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