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We began working with Troy Media during the inaugural year of the Macdonald-Laurier Institute and that was one of our best communications decisions. They do as they promise and they do it efficiently and well. We have had great exposure across the land as a result. We will be using them even more in the future.
Brian Lee Crowley, Macdonald-Laurier Institute
Troy Media has greatly increased the reach and circulation of Fraser Institute commentaries, exposing the writings of our researchers to a wider audience across Canada.
Dean Pelkey, The Fraser Institute
Troy Media has done a great job helping EvidenceNetwork.ca find a broad audience, getting our Experts’ OpEds in print in multiple publications. Increasingly, with Troy Media’s help, the Experts are being asked to do interviews with radio and TV outlets across the country. Certainly, our Network has had more reach and impact because of Troy Media’s services. We particularly like that no media outlet is too big or too small for them to work with. The diversity of publications in which our material appears has been an asset to our initiative.
Dr. Noralou Roos, EvidenceNetwork.ca
Two of the op-eds we posted to Troy’s site have experienced the best results ever for Pembina Institute op-eds. Both op-eds were reprinted in numerous newspapers, as many as eight for one of them. We did some promotion of our own as well, but we know that having them posted at Troy was a key factor in their success. Credit is also due to Troy Media’s Managina Editor, Doug Firby, (former Calgary Herald Editorial Pages Editor) too – he called me up on a Friday night and asked if we were writing on the Gulf Oil Spill. We weren’t at that time, but we did write something that weekend thanks to keenness of one of our talented writers in communications and thanks to Doug’s prods. It ran in eight newspapers!
When Troy Media asks me if we are writing about something these days, I don’t ask questions, we start writing!
David Dodge, Pembina Institute
Troy Media was instrumental in creating a truly national presence across Canada’s diverse and truly far flung media landscape for the Frontier Centre for Public Policy. In particular, Troy Media’s networks and relationships with outlets, editors and media people are proving of great value.
Peter Holle, Frontier Centre for Public Policy
Troy Media is a great solution for organizations looking to increase media presence and public recognition. The creation of a western Canadian news service that feeds daily and weekly outlets at the local, national, and international levels is a concept whose time has come. If your organization is prepared to make the commitment required to take its media strategy to the next level, then it is time to talk with Troy.
Jason Brisbois, Western Centre for Economic Research, University of Alberta School of Business
I admired the growing profile Troy Media created for his client organizations for some time before I had the opportunity to meet him and learn more about the system he’s developed. Now I’m even more impressed. It’s focus and determination are amazing, and the results are obvious.
Calgary Chamber of Commerce
There is no question that the Canada West Foundation benefits greatly from Troy Media, which took us to a new level in terms of media coverage, and helped create a more media-savvy and media-friendly research staff. I would highly recommend Troy Media.
Roger Gibbins, Canada West Foundation
Over the last 5 years Troy Media has developed a service, a network and an understanding that makes it a service superior in the market. The firm understand us, is timely in its response and we get lots of media attention.
Perry Kinkaide, Alberta Council of Technologies
Like Wayne Gretzky, Troy Media seems to have a good sense of how to position your ideas and thoughts at the most strategic times to reach the widest possible audience. Troy Media helps turn the written word into crystals of wisdom.
Think-tanks based in western Canada are now dominating much of the national public policy debates. From the assault on equalization and federal transfers to new thinking about health care, education and Senate reform, the most quoted research on these subjects is now coming from western Canada. In addition to the Frontier Centre for Public Policy, think-tanks such as the Fraser Institute and Canada West Foundation are publishing research that is forming the basis for much of the national public policy debate.
New Brunswick Telegraph Journal
Troy Media’s media range and connections are broader than any researcher could hope to establish independently.
Kim McGrail, Associate Director, Centre for Health Services and Policy Research, University of British Columbia
Troy Media provides an exemplary service disseminating information to a broad audience.
Dr. Verena Menec, Centre on Aging, University of Manitoba
Troy Media has given me the opportunity to officially explore my passion for writing, and written communication. Most importantly, it has patiently coached and guided me in the process, and provided a ‘reach’ for my column that I can’t imagine achieving anywhere else.
Shawn Brown, Forest for the Trees Advisory Service