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Use social media strategically instead of committing random acts of tweeting
September 18, 2012
CALGARY, AB, Sep 18, 2012/ Troy Media/ – Lately I’ve been signing up a lot of corporate clients who have dipped their toes into social media without a ton of planning. You might call this their ‘experimentation phase’.
While testing the waters is a great way to understand the lay of the land (mixed metaphor, but you know what I mean), it’s rarely satisfying. Somewhere along the line somebody’s boss says ‘what’s the point?’
That’s a great moment, because, from that point on, the organization has a chance to use social media strategically instead of committing random acts of tweeting.
What comes out of this experimentation phase is a fairly common set of don’ts and dos. This is valuable hard-won experience that your organization can benefit from too.
Here are the five most common social media mistakes that you don’t want to commit:
The corollary to the don’ts is what you should do – the do’s. Here are my top five tips:
If you’re just starting down the path of corporate social media, learn from those who have gone before you. There’s no sense falling in the same traps as the early adopters.
Troy Media Columnist Doug Lacombe is a social media speaker and strategist with social media agency communicatto. Find him on Twitter at @dblacombe.
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